Victor brand waterproof speaker made of natural wood"SP-WS04BT"

Waterproof items added to wood-themed product series

The SP-WS04BT is a newly released portable wireless speaker that is part of the Victor brand's product range, offering the warmth of wood and high sound quality.
A major feature of this product is its waterproof function, allowing you to enjoy high-quality sound safely even around water or in the bath. JVC Kenwood Design was responsible for everything from product design to packaging design, promotional materials, and CG design.

SP-WS04BT product page
WOOD series concept page

A design that combines the warmth of a bentwood frame with waterproofing

The "WOOD Series," which is based on the concept of wood, includes audio components and earphones that use wooden diaphragms, as well as wireless speakers made from natural wood. Among these, the SP-WS04BT attempts to combine the seemingly contradictory elements of being "made of natural wood while also being waterproof."

The product design aims to create a soft and warm silhouette with a frame made of natural bentwood, with each piece's different grain and color blending naturally into the space. At the same time, a reassuring resin material is used to enhance water resistance, and a simple shape is combined with a delicately textured grill to achieve a balance between functionality and design.

The design enhances the worldview and interior design of the WOOD series, while also allowing it to be used naturally in everyday life.

A simple and modern package design that brings out the appeal of the ingredients

In designing the packaging, we focused on bringing out the beauty of the material itself and conveying the appeal of the WOOD series to the fullest extent. We examined which angle and background would look most attractive, and created approximately 20 different patterns for the color tabs so that the product, which is made from two types of natural wood, could be recognized at a glance. While creating a modern impression that harmonizes with living spaces, we have retained the design base of the previous WOOD series and inherited its worldview.

Creating a worldview that blends seamlessly into everyday life and visual expression that conveys waterproofness

The challenge in the promotion was to clearly communicate the product's greatest feature - that it is made of natural wood yet is also waterproof. We created the main visuals from a sales strategy perspective, focusing on waterproofness, while considering usage scenarios and imagining the lifestyles of users who place importance on interior design. In particular, we were careful not to lose sight of the warmth and softness that is unique to the WOOD series, and were conscious of creating a worldview and usage scenario image that would be accepted by both men and women.

To faithfully reproduce the texture of natural wood, we used CG to layer and finely adjust multiple wood grain materials, paying particular attention to expressing the texture down to the smallest detail. The bathroom usage scene, which highlights the waterproofing, was created entirely in 3DCG, including the background, and by finely adjusting everything from the composition and direction of the light, color temperature, and reflection, we have made every effort to bring out the maximum appeal of the WOOD series. Furthermore, in creating the image visuals, we considered multiple 3D background ideas in pursuit of an expression that would portray an even richer lifestyle image.

The SP-WS04BT takes advantage of the warmth of natural wood while adding new functionality such as waterproofing, and embodies the Victor brand's long-standing commitment to "thinking outside the box and developing technology and products that are suited to the times." By carefully balancing the appeal of materials, functionality, and design, the company will continue to create designs and experiences that are a part of everyday life.