Ear cuff-style wireless earphones with an accessory-like design and CMF"HA-NP1T"

The HA-NP1T is an ear cuff-style wireless earphone, the third in the Victor brand's "nearphones" series, which proposes a listening style that allows you to listen while doing other things without blocking your ears. Based on the concept of "accessories that let you listen to sound = sound accessories," this product, which focuses on earphone design and CMF that can be worn like an accessory, won the Good Design Award for 2025. JVC Kenwood Design handled the product design for this product, as well as the graphic design, web design, video production, and CG design for its promotion.

"Sound accessories"Product design that expresses the concept

The HA-NP1T, announced in November 2024 as Victor's first ear cuff-type wireless earphones, is equipped with a "flexible adjust" mechanism, making it easy to put on and take off, and providing a lightweight and comfortable fit.

Based on the concept of "accessories that let you listen to sound = sound accessories," we focused on a simple and smooth design that is comfortable to wear and a color scheme that can be coordinated to suit your style, just like choosing your clothes.

The arms have a shiny metallic finish, making them earphones that can be paired with earrings and other accessories. In August 2025, three new premium colors were added, based on the concept of "Romantic Glow," featuring a polarized pearlescent coating that changes appearance depending on the angle of the light. Inspired by a romantic vacation moment free from everyday life, the earphones feature textures that evoke a story, such as a summer sea bathed in the setting sun or tropical trees shining in the setting sun, and feature high-quality, sophisticated colors that enhance their presence as accessories.

This product is primarily targeted at sophisticated, urban women who are particular about fashion and what they wear, and the case has been designed to be compact enough to fit in a mini bag.

Expressing the product's worldview through a comprehensive promotion

JVCKENWOOD Design handled all aspects of communication design for the promotion of this product. Product designers and the promotion team worked together to create a concrete image of the target users to whom this product was intended to reach, thereby unifying the worldview of the promotional visuals.

"Sound accessories = Sound accessories" is a phrase that conveys the concept of this product, and by using it as a nickname that is different from the model number, it functions as a catchphrase that conveys the product's worldview to users. We aimed to develop a promotion that conveys the new appeal of the brand while continuing the characteristics of previous Victor products.